POP PHYSIQUE NEW YORK

Pop Physique is a barre studio that infuses ballet foundations and Pilates movements to create a full body workout. Prior to new owners, the brand was managed poorly and abruptly closed several locations.The goal is to re-open the NYC locations, re-establish brand loyalty and ignite new interest.

• Communicate using a fun, quirky visuals and messaging
• Since the acquisition, all studio locations in NY re-opened, added additional employees and have increased attendance and sales in all locations.
• Engage current clients and attract new ones through digital marketing, social media and print collateral materials